About Search Engine Optimisation (SEO)

A website is nothing without visitors…

Search Engine Optimisation (SEO) is all about getting your site as high as possible in the search engines result pages (SERPs) of the major search engines including Google, Yahoo and MSN for keywords related to your business. The aim being to drive the maximum amount of traffic to your site with the ultimate goal of growing your business.

Our SEO service begins by identifying the right keywords to target, choosing terms that produce enough traffic to grow your business but are not so competitive that the site will be lost amongst the competition. We also provide thorough competitor research so that you can see who you main competition is and what they are currently doing.

Once the most appropriate keywords have been identified, we will then build these keywords into the important areas of the site code and page text so that the search engines will be able to see them. Where and how these keywords are placed on your site is essential for successfully SEO and we know exactly what we’re doing.

Once the site has been launched with the keywords in place, it is essential to have an ongoing monthly management plan to maintain and grow the traffic driven to the site. This monthly programme aims to grow and develop links to your website by creating content which will be of interest to potential customers, directly requesting links and keeping the site content up to date.

We provide Search Engine Optimization reports every month detailing what position your site is being listed on the search engines, how its position within the SERPs has changed, where the traffic is coming from and what effect this has had on traffic to your site. Metafocus also offers regular development meetings where we can discuss your ongoing requirements and any special promotions or services that you would like to focus on.

Search Engine Optimisation is something that Metafocus feel very passionately about and we believe that we have the skills to help your company grow using our techniques. We offer differing levels of optimisation and maintenance depending on your requirements, just give us a call and we’ll be happy to discuss it all with you.