Our full-featured Pay Per Click (PPC) Campaign Management service will guarantee a high click through rate (CTR) and is focused on relevant traffic to your site, resulting in a high visitor conversion rate.

We handle the keyword analysis and selection, loading of campaign data, bid prices and advert copy for our clients, with payment left in the hands of the client. Monitoring is carried out on a periodic basis, depending on the size and nature of the campaign(s) - usually around four times per day. This is to optimise the ROI for any given keyword campaign as well as identify underperforming areas, new (higher) bids from competitors and possible click fraud.

Optional reports can be produced if the client prefers to receive our analysis and overview rather than use the analysis tools provided by the PPC provider.

1. PPC Keyword Research
Based on your business objectives and suggested keywords, we will produce a short-list of keywords. The initial research churns out hundreds of keywords and we systematically drill down to the most efficient keywords after deleting the ones that are not relevant or cost-effective for your PPC Campaign. We then study the optimum bid rate for bidding on these keywords based on various metrics like conversion rate and profit per sale.

2. Ad Copy Creation
After studying the landing pages of your website, we would create specific ads for the final keywords to ensure maximum visibility and Click Through Rate (CTR). We create customized attractive ad copy, which increases the probability of a click from the search engine traffic.

3. Campaign Management
Campaign management involves several steps and analytical techniques:
* Click through rate management
* Bid management
* Campaign ROI analysis
* Campaign advert and keyword tweaking

Costs for this service do not include the weekly budget for actual advertising costs. The client will be responsible for all costs incurred payable to the PPC provider(s). Management costs will be billed monthly in advance.

Costs are for campaigns running on one PPC provider. We suggest Google AdWords as the market leader. Depending on the success of this campaign and the client's budget, PPC activity could be extended to Yahoo! Search Marketing (YSM, formerly Overture) and other networks such as eSpotting and Miva. Analysis indicates that AdWords offers the best ROI and lowest cost per click.