Effective web design is key in growing your business online - if your web site design fails on any levels you will compromise the effectiveness of your campaign, it really is as simple as that.
The visual design of a web site is extremely important but it is not the only factor that needs to be considered. The whole user experience for the potential customer needs to be considered, including:
How do you fare against the competition? Price? Product range? Professionalism of design / look and feel?
Are your company name, visual appearance and brand values consistent and clear throughout the entire site? Are you memorable?
Are your rates competitive? Is your supplier reliable? Do you offer tracking?
Is there all the information that you need to be able to make the decision to buy the product? Are the delivery, returns and warranty information clear and easy to find?
Do you have multiple, high quality images of the products? Do you have video or 3D views of products? Would additional info make you confident if you were the customer?
Is your site easy to find your way around? Are related products clearly identified?
Call to Actions
Are customers encouraged to purchase? Is purchasing easy to initiate?
Is payment secure? Is this clear on the website?
On top of this is the visual design of the ecommerce web site itself, which should reflect the products, marketplace, customers and even the price-level that you are entering at.
To learn more about how we can help you build an effective ecommerce website, please give us a call on 0115 947 0011 or email us now at firstname.lastname@example.org. We'd be delighted to speak to you.