Internet Marketing and Search Engine Optimisation is a fast growing and exciting new field in the world of search. Metafocus are the leading experts in the East Midlands with a dedicated team helping local, national and global companies grow their businesses through online trade.
Your Internet Marketing campaign begins with a clear and well-researched market strategy. One of the most important features of online marketing is the need for a clear brand and visual image as well as an effective website. A successful website comes from a knowledge of search and user behaviour and includes local hosting, a local search marketing program, regular performance monitoring and visitor conversion.
Search Engine Optimization (SEO) is all about getting your site as high as possible in the search engines result pages (SERPs) of the major search engines for keywords related to your business.
Pay Per Click Advertising (PPC) is a great way to promote your website, offering instant results which are fully traceable and measurable.
Social media is undoubtedly one of the biggest elements of an online marketing plan. Blogs are becoming increasingly popular with an estimated 200 million blogs currently in use. We can help you harness both these technologies to grow your online reach.
A great way to stay in touch with your customers is by sending regular email newsletters or updates. We can help setup an email campaign that you can then manage and monitor as you engage with your customers.
Banner advertising puts your business directly in front of potential customers, featuring your advertisements across a range of websites targeted by location or demographic.
Choosing the right keywords for your business is an absolutely essential part of the search engine optimisation process. Researching into what people are actually searching for is the perfect place to start.
How do you know how well your website is doing? Is it the number of visitors per day or the number of orders? Where are visitors coming from? Using Google Analytics and our bespoke systems we can help you make sense of it all.