European Search Engine Marketing
Localised Search Engine Marketing
The principles of search engine optimisation remains the same in any European language. However, we have to keep in mind that different search engines work differently in certain countries and user behaviour plays a big part in any European online marketing strategy.
Although Google is the dominant player in most European countries, there are also other search engines to keep in mind when entering the European online market. Metafocus offers you the opportunity to be listed on the most major search engines, like Google, Yahoo and MSN but also on prominent local search engines.
We can offer search engine optimisation and a tailored search engine marketing plan for any of the countries listed below. We are constantly updating the list and widening our reach, so contact us for a discussion about your online marketing strategy for entering Europe now.
SEO France / French Search Engine Marketing
SEO Germany / German Search Engine Marketing
SEO Norway/ Norwegian Search Engine Marketing
SEO Sweden/ Swedish Search Engine Marketing
SEO Finland/ Finnish Search Engine Marketing
SEO Denmark/ Danish Search Engine Marketing
... still more to come!
French Search Engine Marketing
Search Engines: Google France (91%), Yahoo France (3%), MSN France (2%). Local search engines include Voila.
Native language(s): French (Dialects: Provencal, Breton, Alsatian, Corsican, Catalan, Basque, Flemish)
Population: 63,718,187 (2007)
Online population: 34,851,835 (Nov, 2007)
French Internet users spend the third longest time in the world online, with 18 hours 32 minutes in April 2007.
German Search Engine Marketing
Search Engines: Google Germany (91%), Yahoo Germany (3%), T-online.
Native language(s): German
Population: 82,400,996 ( Nov, 2007)
Online population: 53,240,115 ( Nov, 2007)
Germany is home to the largest European online population and highest number of online buyers, with two out of three German Internet users trading online.
Norwegian Search Engine Marketing
Search Engines: Google Norway, Yahoo Norsk, Altavista Norsk.
Native language(s): Norwegian (Bokmål and Nynorsk) Sami
Population: 4,593,041
Online penetration: 72% with more than 25 hours online per month (2007)
Swedish Search Engine Marketing
Search Engines: Eniro, Google Sweden, MSN Sweden, Yahoo Sweden, Lycos Sweden.
Native language: Swedish
Population: 9,031,088 (Nov, 2007)
Online population: 6,981,200 (Nov, 2007)
Sweden is called "The land of the midnight sun" or "The land of the Vikings".
Finnish Search Engine Marketing
Search Engines: Altavista Finland, Google Finland, MSN Finland.
Native Language(s): Finnish 93.4% (official), Swedish 5.9% (official), small Sami- and Russian-speaking minority
Population: 5,238,460 (Nov, 2007)
Online population: 3,286,000 (Nov, 2007)
Danish Search Engine Marketing
Search Engines: Google Denmark, MSN Denmark, Jubii, Edderkoppen.
Native language(s): Danish, Faroese, Greenlandic (an Inuit dialect), German (small minority)
Population: 5,468,120 (Nov, 2007)
Online population 3,762,500 (Nov, 2007)
Metafocus can help you develop a search engine marketing campaign for any European country. Contact us on +44 (0) 115 947 0011 or email us now.