Search Marketing in Chinese
- By the end of 2006, China had over 1,300,000 websites, an increase of 50% in the last six months
- SEO began in 2003, five years behind the western markets
- E-commerce is in its infancy as there is little trust in the security of the Internet
- In 2007, Internet users in China reached over 137 million, 10.5% of the population. This is an increase of 26 million people from 2006. (CNNIC)
- China is fast catching up with the US for highest number of Internet users, possibly surpassing them with 207 million users in three years time.
- The main search engines in China are Baidu, Google.cn and Yahoo
- More than 80% of Chinese Internet users first native language search engines to find information before looking at western generated Chinese
- Pay-per-click (PPC) costs are still remarkably cheap for culturally and behaviourally targeted keywords in Chinese Search Engines
- Up to 85% of US searchers ignore paid listings while only 65% of Chinese searchers ignore ads.
- 80% of the top natural (organic) listings in Chinese Engines get click throughs.
- Natural (organic) search results convert 30% higher than PPC.
- Over 98% of clients advertising abroad have not consulted with a cultural SEO/SEM specialist.
- ROI for clients working with culturally targeted marketing campaigns, paid and organic, is 20% higher on average than clients who do not use such services
