Metafocus – Online Marketing

Metafocus new client Sorcit is not just an expert in launching a product at the best prices – they also know how to develop a product to achieve the quality and competitive pricing customers are looking for. They understand the intricate detail involved in outsourcing and manufacturing a product. They can lead customers through the minefield of importing to China – and as product design consultants they are experts in product design development. From that light bulb moment to the shelf in store, Sorcit helps  developing products in order to achieve the quality, consistency and cost customers are looking for, whilst maintaining complete confidentiality. Sorcit also has the necessary import/export licence to enable you importing to China. Wherever your product is manufactured – the UK, elsewhere in the Far East, the US, etc – it can be routed via Sorcit and then sold into the relevant China outlets through appropriate agents or distributors, again sourced by Sorcit.

Continuing our research into the use of the internet worldwide, we’ll look at Russia.Of the 140+ million population in France, only 27% have access to the internet, giving them the 9th highest number of internet users in Europe. The UK is at number 7 in the list.

Of these users, 59% are male with 41% female. The most popular age range is 18-24 years which has 54% of the market.
The average Russian internet user spends an average of 1.3 hours a day online, visiting an average of 177 pages per day – more pages per day than in any other European country.

Yandex is the most popular search engine in Russia, dominating the market with over 48% of traffic, Google is a comparitively distant second with around 22% and Rambler a close third with 17%. MSN and Yahoo have a limited market share behind local engines Search.mail.ru and Aport.
Social Networking in Russia is the fourth largest in Europe behind the UK, Germany and France. The most popular are Odnoklassniki with 30M registered users and VKontakte with 28M, far more popular than MySpace and facebook that have a limited marketplace.

Blogging is popular in Russia with over 1.2 million blogs registered with Yandex. 60% of bloggers are female with 80% living in Mioscow or St Petersburg.

References

1. Internet World Stats
2. Public Opinion Foundation Database
3. Quintura
4. Freshnetworks

If you’re interested in the Russian internet market or are looking for a website translation and international internet marketing agency, give Metafocus a call on +44 115 947 011 – we’d be delighted to hear from you.

As part of our role as a website translation and international internet marketing agency, we have researched into the online activities of many countries. We’ll be summarising these findings on our Global Website and within this blog, starting today with France.

Of the 62 million population in France, over 58% have access to the internet, giving them the 8th highest number of internet users in Europe. Which is one below the UK at number 7 in the list.

Of these users, 53% are male with 47% female. The most popular age range is 35-49 years which has 29% of the market. 22% are over 50 years of age.

French is the 5th most used language on the internet with 73 million users in 2008.

Perhaps unsurprisingly, Google is the most popular search engine in Frnace, dominating the market with over 89% of traffic, Bing is a distant number 2 with Yahoo a close third. AOL and Orange are the only other search engines with any kind of market share, just over 1% each.

Ecommerce thrives in France with 21 million people buying online in 2008. Over 16 billiion Euros worth of business was done online in 2007 with the volumes increasing each year.

Social Networking is popular in France with Facebook a mere 5th in the list. Number one is Skyrock with 24% of the market, followed by Copains D’avant at 2, Windows Live Spaces number 3, MySpace at 4 and the aforementioned Facebook at 5 with just over 10% share.

References

1. Internet World Stats
2. Benchmark Group
3. AT Internet Institute
4. MediaMetrie/NetRatings