Archive for August, 2008

Using Google Alerts as a research tool

Friday, August 29th, 2008

As a way of measuring which of our inbound links are being indexed and when, we all use strategically focussed Google Alerts for many of our clients. These handy little email notifications come straight through to your inbox either once a day, once a week or as soon as a new link is indexed by Googles spiders. This not only lets you know which links are being found but also how quickly they will have an effect.

A nice little side-effect is that you can see what your competitors are doing, for example I personally have an alert setup for seo nottingham to see how our main site is being picked up but it also tells me who is also using this keyphrase and more importantly, how they are doing it. One such tidbit led me to www.jeqq.com, yet another social bookmarking tool. To test out this pretender to Digg or Propellers thrones, Ive submitted a link for Soles4U here:

http://www.jeqq.com/soles4u-large-size-womens-shoes-website-now-live.html

Ill now sit back and wait to see if and when I get my alert for this one…

Rich

Out with the old, in with the new

Thursday, August 14th, 2008

Metafocus Uk WebsiteWe’ve finally launched our new look UK website, following hot on the heels of our Global Online Marketing site which we launched a few weeks ago. This now completes our suite of websites, focussing on different services that we offer.

Stuart and I hit the streets of the Lace Market to take the homepage image of Nottingham’s iconic trams as they rumble towards the city centre, causing interest and comment from passers by and local businesses. We were trying to find an image which sums up modern Nottingham (no Robin Hood references allowed) and decided that the trams would be the #1 option. Our aim is to regularly update this image with other shots in and around Nottingham, so keep an eye on the homepage to see where we go next.

We now have:

www.metafocus.co.uk – seo Nottingham, ecommerce websites and internet marketing Nottingham
www.metafocusglobal.com – international internet marketing, multilingual seo and chinese websites
www.metafocus-china.com – designed to be highly visible in China for our customer base in the Olympic host country

… and not forgetting
www.metafocus.co.uk/blog – our seo blog which has had a facelift too.

We’d love to hear what you have to say about our new designas we’re really proud of it.

Cheers

Rich