Google has taken the first steps to upgrading their search facility, Universal Search. Soon, when using Google to search for your latest ‘must have gadget’ the SERP’s will include search results from all of its content sources such as Google News Stories, Google Images, Google Video, Google Blog etc.

Google’s ultimate aim is to search all their data in real time and deliver a single, integrated set of search results offering the user exactly what they are looking for, meaning users no longer need to perform several different searches to find such an vast array of information about a certain topic. Google have also changed the way it displays the search results, for example, video thumbnails are included right next to the video search results. You can even watch the video in your search results page (so long as the video is on Google Video or YouTube). News items and recent blog posts relating to your search will be clustered together at the top of the results.

For some more information on Googles Universal Search and a couple of screenshots of the new search results read Niall Kennedy’s article.

Tim

Would you like to increase the number of visitors to your website? Are you converting enough web enquiries into orders? Do your customers return to your website time and time again?

Metafocus are tackling these issues and offering solutions in a series of breakfast workshops to be held at The Broadway Cinema, Nottingham on the 28^th June, 10^th July and 18^th August 2007 and you are invited to attend.

This seminar is designed to take you through a range of factors that affect your Internet image and position in search engine rankings. The successful implementation of the techniques outlined will help you grow your business or organisation more easily on the Internet.

Speakers will include experts on online marketing, e-branding and Internet technology.

Each seminar will include the following topics:

- Making an impact on the Internet

- Identifying the factors that affect your search engine rankings

- Getting the best return on investment from pay-per-click advertising management

- Advanced online marketing techniques

The seminars will commence at 8.00am until 10.00am and include breakfast. Our specialists will be on hand for one-to-one consultations and questions during and following the seminar.

The seminars are interactive and confined to small groups to maximise the help we can offer your company. They offer the opportunity for you to network with other companies with similar challenges.

To secure your place complete the form attached and post with a cheque for £55.00 + VAT (£64.63). For more information on availability please contact Kate Hunter on 0115 947 0011 or email kate@metafocus.co.uk.

Welcome to the Metafocus blog.

We are Online Markleting specialists based in the Lace Market in Nottingham and in this blog we’ll be discussing all kinds of topics from Search Engine Optimisation to Affiliate Marketing to Web Design and beyond. Please feel free join in by adding Comments to each post, we’d love to hear what you have to say.

Rich