Google’s astounding new ‘Google Motion’ development, which has more than a passing resemblance to Microsoft’s Kinect system, is based on using body gestures for emailing.

The question is, is Google motion really the new way for us to communicate?

All of us at MetafocusGlobal are very excited about this innovation. Why not see for yourself why Google Motion will change everything?…

Is Google Motion to rival Xbox kinnect?

My name is Alesia. I’ve just joined the lovely Metafocus team in Nottingham and hoping for many happy and productive years at Metafocus.

Alesia
International Project Manager

Alan and Sophie

After some days in our new offices in Chengdu, China, Alan had to start preparing for his interview with Sophie from the British Chamber of Commerce in China. In the interview, Alan discussed why MetafocusGlobal chose Chengdu as our China base, how the online marketing environment in China differs from marketing in the UK, and key elements that companies need to consider when they plan their online marketing strategy. The interview can now be viewed online on the British Chamber of Commerce website.

After the interview, MetafocusGlobal took the member of Britcham out for a celebration meal.

The Lanbridge Team

Alan then spent a couple of days in Chongqing visiting various customers such as car manufacturer Lifan, Naide Endurance and Chana Automobile. Back in Chengdu Alan was joined by our translation partner Andrew Schlich from AST Languages Ltd. In order for Andrew to get a better understanding of the Chinese translation market, MetafocusGlobal had arranged various visits to Chinese translation houses such as Lan-Bridge.

Global Online Marketing Seminar

While Andrew accompanied by Tonny, our Sales Manager, learnt more about translation in China, Alan had to prepare for his seminar at the Tianfu Sunshine Hotel on the 10th of January. The Global Online Marketing Seminar was organised and promoted in conjunction with the British Chamber of Commerce in Southwest China and with SCOCIE (Szechuan Chamber of Commerce for Import and Exporters). The seminar was attended by the MetafocusGlobal team, our customers and by other organisations and was a huge success.

Meal with KLT

A positive outcome of the seminar was that one of our potential customers KLT Carbide, who specialises in manufacture of high quality cemented carbides, hard-facing materials and special powders, invited the MetafocsGlobal team out for lunch. This in Chinese culture is an important step in order to secure trust and business relationship. We are now preparing a comprehensive proposal for KLT and are looking forward to working with them!

After a relaxing weekend and some sightseeing in Chengdu, Alan and Elisabeth returned back to the UK on the 17th of Janurary.

Networking at the East Midlands Day

The East Midlands Day in Chongqing, China took place at the Marriott Hotel on the 18th of October 2010. It was arranged by the East Midlands China Business Bureau with the aim to promote companies from Nottingham to governmental and industrial organisations from Chongqing, particularly from the automotive sector.

Representatives from COFTEC (Chongqing Foreign Trade and Economic Relations Commission), UNIDO (United Nations Industrial

Alan presenting at the East Midlands Day

Development Organisation) and UKTI (UK Trade and Investment) were among the different organisations that attended the event.

General Manager, Mr. Xiaoyu Zhang, of the Chinese automotive company Chana, who recently moved their R&D Department to Nottingham, gave a presentation on the successful cooperation between East Midlands and Chana Automobile. Furtermore, Romax Technology gave a presentation on their different projects such as wind turbines and new energy development.
Finally, our MD Alan took to the stage and presented the progress in providing a global internet marketing strategy to several Chongqing manufacturers including Russian website build and marketing for LIFAN Auto as well as international website build and marketing for Haifu and Chengdu Hitech.

Alan explaining the importance of International Online Marketing

Changhong representatives picked up Alan and our China sales manager Tonny from Chengdu train station on the 21st of October. After a 2-hour drive, they arrived at the city of Mianyang, which is dominated by the huge Changhong factory and complex. The complex included the hotel where Alan and Tonny stayed for the night.

Changhong invited Metafocus to a fabulous meal in the evening. Here, they met Mr. Yorkson Wang, Managing Director of Changhong’s Overseas Strategy & Development Department and Susumu Nakajima, Consultant to Changhong, as well as Sha Bin, a patent & copywright lawyer from Createop & Co.

Alan and Tonny were again invited to Changhong Electric the following day for Changhong’s Annual Branding Conference. The audience included around 35 of the companies’ international brand managers. Metafocus was one of the key speakers due to Changhong’s need to revise their global marketing strategy. Through Alan’s talk, Changhong realised that the Internet is one of the most powerful marketing tools and that the Internet could further help in improving communication between their overseas marketing networks.

If you are looking for high-quality translations from a reliable and competitive language translation company, AST can help. The translation agency based in Nottingham,
offers a wide range of services such as financial translations, marketing translation, legal translations and voiceover, subtitling and typesetting services.

We are looking forward to working for and with them!

Metafocus invites you to their Driving Global Trade Through Internet Marketing forum on Thursday May 27th 2010 at 8:30am till 12 noon. This forum will be held at the Novotel hotel Nottingham East Midlands.

The launch of a new forum, not to be missed by business professionals trading overseas.

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This forum has been developed for decision makers in International & Export Companies to help them use the Internet to reach overseas markets, expand their business and drive profit.

Time – 8.30am – 12 noon

Fee – £55 per head (inc VAT)

RSVP Register online at www.metafocus.co.uk/workshops before 20 May 2010 .

Or to make further enquiries,

call Alan on 0115 947 0011.

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Schedule

8:30 – Arrival

9.00 – Andrew Schlich – Successful Communication with Overseas Clients

9:20 – Anja Nelskamp – Why Language and Culture Matters?

9:35 – Ian Lockwood – The Importance of Ongoing Online Promotion

10:05 – Alan Clements – Why You Need a Global Internet Marketing Strategy?

10:50 – Panel Q&A – Joined by Thomas Schaal, Senior International Trade Advisor for the UK Trade & Investment (UKTI)

11:15 – An opportunity for Networking

Further Information

The event is attracting many high profile International businesses from the

East Midlands region. There will be plenty of time for networking and opportunities

to do business.

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Register online at www.metafocus.co.uk/workshops.

Or to make further enquiries, call Alan on 0115 947 0011.

Metafocus Ltd – 2 Broadway, The Lace Market, Nottingham, NG1 1PS.

E: events@metafocus.co.uk – W: www.metafocus.co.uk

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Our latest feature is in the December issue of Business East Midlands magazine, focussing on our revolutionary GMS content management software.

Read the article in full here:

"Finding Success in Anyone's Language"