Ouch! a personal injury solicitor website which we built some time ago for a partnership of local solicitors has now been replaced by a new site called Recover!

Structurally and visually Recover! looks very similar to Ouch! and we have been careful to follow the previous site design so that any brand awareness that Ouch! may have had, carries across to the new website.

The biggest challenge facing us now is the dreaded Google Sandbox. At the point that Ouch! was taken out of commission we were just beginning to get good rankings for competitive terms such as “accident compensation claim” and “whiplash settlement” in the 3 major search engines and now we have to start all over again. This time however we have the prototype for what we did for Ouch! as a roadmap to follow, so hopefully things should move a little faster this time.

We’re also going to make more use of blogs and forums as we have seen significant results for some of our more recent sites, not to mention our own International Internet Marketing website which has achieved some ranking within the top 50 after only 2 days!