We have a real mix of clients who we work with on a monthly basis, managing their SEO and PPC campaigns, with a wide variety of markets and products, some more competitive than others. Occasionally you find yourself with a client who is ranking well for a whole list of words but has 1 or 2 which just don’t seem to rank at all. Case in point, Mobility Buddy.

Mobility Buddy’s main business is disabled scooters, which it is currently ranking well for, but it also sells a wide variety of living aids such as walking frames, rollators and different types of zimmer frames. One of these items which is just not ranking is commodes…

Now you wouldn’t imagine that commodes would be a particularly competitive keyword but at this point in time it’s just not ranking well. Personally, I find situations like this to be a real personal challenge and find it quite compelling to track the progress of this particular word as I build more links to the site and promote the pages.

Using our sound SEO techniques and long-term linking strategies, I am very confident that we will get commodes to rank well for Mobility Buddy, in fact I’m going to go away and build some links now!! Keep an eye on Google…!