Converting customers using Voucher Codes
For any E-Commerce website, there is one thing that really matters…conversion. With so many things influencing conversion from simple web browser to customer, it is no wonder that web-site owners and Online Marketers’ are so focused on this. So what are the important factors to affect conversion? As I could write a whole white paper on the subject I’ve decided to concentrate on one area, the use of incentives such as Voucher Codes.
As any retailer knows too well, giving customers an incentive to buy from you can really make a difference. Competition online is fierce and sometimes the all-important incentive is what matters. Internet shoppers are the savviest shoppers around and there are a majority of sites devoted to promoting vouchers and discount codes for online stores. By creating a voucher code for your site you can give reason for people to shop at your store. A voucher code is simply a series of letter or numbers that are used by shoppers on a checkout to gain a discount on the goods. This is also used in conjunction with a promotional offer to stand out from the competition as a simple example shows;
Buy Sweets online today!
Buy Sweets online – 10% discount
Which would you click on?
Vouchers can then be promoted on a number of dedicated websites to discounts or directly to the customers by means of an email promotion. Here at Metafocus we are great believers in this method to increase conversions and have recently promoted one of our sites www.yoursweetshop.com on vouchermania.com. Yoursweetshop have recently created a 10% off voucher code for their customers to save money and increase conversions. Have a look at both sites and see if you think this method of increasing conversions can really work for you.