One of our client’s websites that has recently undergone a bit of a transformation and update is Liberty Industrial. Liberty Industrial is a Mansfield recruitment agency who also have an offices in Redditch. In the past the company have mainly focussed on helping organisations recruit for jobs in Nottingham and jobs in Redditch.
Due to the recent changes in European legislation many Polish and Eastern European workers have been moving to the UK to find better paid work. The influx of Polish worker to the UK is high and is highlighted by this recent article in the Irish paper, the Mayo News. The Polish Government is having to issue special work permits to workers from other eastern European countries to help fill labour shortages within the country.
Liberty have decided to specialise in the supply of Eastern Europe workers to UK companies. In particular the Mansfield employment agency is to focus on providing polish workers, polish construction workers, eastern European workers and migrant workers to companies in the East Midlands and Redditch areas. Using overseas partners the agency has access to thousands of workers in the UK and across Europe who are available for work with just a few days notice.
The Liberty Industrial website is now much more focussed to reflect the services that the company offers. Liberty are enrolled on our monthly search engine optimisation program. We have optimised their website for a range of key phrases including polish workers, polish construction workers and migrant workers. The site is already beginning to rank highly in the search engine results pages after only a few weeks.
The improvements to the Liberty site have affected both sides of their business: people seeking employment and employers seeking people. It is much easier for people, especially polish people, who are seeking work to find the site through the search engines.
