We’ve been working with a local solicitors on their UK speeding offences website with a view to getting it to the top of Google.co.uk and despite good rankings in Google.com, it’s just not appearing in Google.co.uk serps. Why would this be? A few questions to ask if this happens:

- where was the domain name registered?
- where is the website hosted?
- who links in to the website?
- are you listed on any local directories?

This particular site was registered in the UK and has UK hosting so the first thing to do is claim it in the Webmaster Tools to reinforce that it’s a UK site.

Once this was done, we approached the site in 3 ways:

1. Make the site more UK focussed e.g. literally add ‘UK’ to addresses, title tags, content and anchor text, add Google Maps
2. Register site with UK resources such as Google Local etc
3. Build links from UK sites and directories focussing on the chosen keywords with a ‘UK’ suffix or prefix
4. Write blog articles and link from UK blogs to the site

We’ve been busy working on this site and have followed these guidelines so hopefully the site will be listed for keywords like ‘motoring solicitor‘ and ‘drink driving ban‘ in the Google.co.uk results as well as the .com ones!