Affiliate Marketing Management Programme

Metafocus can provide a support service for affiliate programmes that run on merchant websites. An affiliate programme incentivises partner sites to send traffic to the merchant's site. Web technology is used to monitor this traffic and the visitor's activity, providing reports on traffic received and income generated to both the merchant and partner.

A successful affiliate programme requires more than just software or signing up to a particular service. Prior to launch, competitor analysis and a commission structure must be undertaken, along with preparation of the website to handle affiliate activity. The programme must then be managed to recruit, motivate and communicate with the partners, providing suitable marketing collateral (text, banners, technical support). This is not only time-consuming, but also requires specific design, programming and marketing skills.

Let Metafocus manage your affiliates and drive forward a successful programme using our experience and skills. Our programme consists of:

Competitor analysis and creation of your own affiliate scheme terms (offers, percentages, tiers etc.)

Program selection and sign-up on your behalf (there are over 25 affiliate schemes to choose from, plus the option of running your own).

Incorporation of code into merchant website plus creation and search engine optimisation of affiliate information/sign-up pages on the site.

Creation of online marketing materials for affiliates, including text copy, banners and buttons.

Submission of affiliate scheme to 50 affiliate directories to market the scheme.

Screening and management of affiliate sites.

NB: Merchants are responsible for account maintenance and payment to affiliate program companies in accordance with their terms and conditions.