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Success with search engine optimisation: Adrenalin Jungle - a Case Study
Metafocus can help you to achieve great success by converting enquiries to your website into orders.
An example of this is highlighted by the work we have recently produced for our client, Adrenalin Jungle - a Nottingham based company providing a diverse range of activities in corporate entertainment.
Following a year spent getting Adrenalin Jungle to the top of the search engine rankings, they were delighted with the increased number of hits to their website - however, surprisingly, the number of orders they received through the website didn’t improve.
The challenge was to unravel the complicated site they currently had as well as simplifying their selling message and focus on their core activities.
The website was completely re-designed to give the visitor an interactive experience of the various activities using real video which we filmed onsite to give an exciting realistic insight into what Adrenalin Jungle can offer.
First we had to capture the interest of the target audience by coming up with challenging slogans to accompany each activity, we showed 10-second buffered videos of the different activities. These all rotated in a display at the top of the screen so the visitor can get the full experience of all the activities without having to navigate the whole site. After seeing an activity displayed on the homepage the visitor can click through to a more detailed summary of the activity including a further 30 second clip. The navigation has been designed so the user is no more than one click away from requesting a brochure pack or booking an activity
Adrenalin Jungle report an increase in orders and their conversion rate has grown from 3 enquiries per month to a staggering 3 enquiries per day! Visit the site at: www.adrenalinjungle.com